With a focus on the digital-only presence, every resource was directed toward crafting an online experience that echoed their commitment to sustainability and high-quality design.
TWOTHIRDS required a robust e-commerce platform capable of scaling rapidly with their growth. UNTWIST, as an ongoing technical partner involved from the initial setup on the Shopify platform, and was pivotal in facilitating this digital transition and enabling sustainable growth.
The ambitions were grand, but resources were finite. With a small team and a commitment to cost-efficient methods, UNTWIST had to be both innovative and judicious, ensuring every effort was impactful and every investment in development brought tangible value to TWOTHIRDS and its customers.
7+
6x
+30%
1. Migration to Shopify
Choosing Shopify meant that we were able to manage the online store with a smaller team, as we got covered aspects like hosting, server security, and high performance demands during peak seasons. It also meant we’ll benefit from all the platform technical advancements, as well of the whole Shopify eco-system of apps, integrations, and expertise.
2. Technical explorations
TWOTHIRDS leveraged our technical and e-commerce expertise for their critical technical decisions. We helped research available options and decide upon the optimal technical strategies. The collaboration with UNTWIST meant having a trustworthy partner that will help them make the optimal decision, save cost in the long-run, and stay on top of their e-commerce game.
3. Custom Shopify theme
Building a bespoke theme was a strategical choice, even if it was a substantial initial investment. It helped TWOTHIRDS communicate effectively their commitment to the ocean and sustainable fashion through a compelling visual storytelling. The theme offered a high degree of flexibility and withstand few site-wide redesigns to keep up with business and brand demands.
4. Continuous website optimisation
Committed to continuous improvements, TWOTHIRDS was looking to improve store’s performance, increase the conversion rate, and eliminate all major customer friction points.
UNTWIST played a crucial role in the growth and optimisation process, offering strategical and tactical advice, analysing store data and user behaviour, a/b testing hypothesis, and executing the implementation.
5. International markets
Reaching a global community in a sustainable way was always a priority for TWOTHIRDS.We helped set up international Shopify markets, implement country specific messaging and offers across the website, as well as enable extra languages to offer a better experience for our European markets.
6. Selling wholesale
As TWOTHIRDS ventured in uncharted waters with B2B, we prepared a wholesale storefront utilising Shopify native wholesale functionality.
7. Email marketing automations
Leveraging the power of Klaviyo and flow automations, TWOTHIRDS have been able to generate 50% more revenue through targeted flows.
"UNTWIST has become an invaluable part of the TWOTHIRDS project, integrating seamlessly into our in-house tech hub to deliver outstanding results for our eco-conscious community."
Lutz Schwenke
CEO & Founder of Twothirds
